Navigation Menu+


An established executive in brand, marketing, and international leadership, Sam Smith was called to utilize the skills he developed in the secular business world and invest his talents in International Ministry.  Sam realized almost immediately the need for compassionate, yet professional, business acumen within Ministry leadership and coined the term “Optimizing Ministry”.  God has provided gifts to us all, and it is our job to optimize these gifts to make the biggest impact possible on those we seek to serve.

Since 2007, Sam has used this focus on “Optimizing Ministry” to achieve record results for services provided,  fundraising, and volunteer support as the CEO at Mercy Ships and Medical Ministry International and later COO of the Lindell Foundation.  Sam’s focus has been to develop a global initiative to facilitate charitable exchanges and humanitarian assistance to the world’s poor.  This has been Sam’s calling and is a perfect marriage of compassion, accountability, and execution to those that need help.  “Optimizing Ministry” is not just a term, but an essential element in the DNA of the teams he has led.


Sam is the author of When Love Heals a book based on providing life changing services and the delivery of love to the world’s poor.   An internationally recognized speaker, Sam has been approached to speak on the subject of “Optimizing Ministry” for the National Religious Broadcasters Association (NRB), NGO’s, Churches,  International Relief/Development Organizations, Governments, and the International Media.  He has served as the Vice Chairman of the Richard and Lucille DeWitt School of Nursing Advisory Board, and a Director on the Nelson Rusche School of Business Advisory Board at Stephen F. Austin State University in Nacogdoches, Texas.  Sam dedicates his time in these roles to help develop the individuals that will be in position to deal with the challenges facing the world’s poor in the future.


He has been married to his wife Jill since 1991 and is “Dad” to his daughter, Sheridan, and son Jensen.  Jill served for a decade in government relations with the international organization, 3M, before suspending her career to help raise their children.  Jill became active in ministry and currently serves as the Marketing and Community Relations Director for the 2017 CMB Christian Radio Station of the Year, 89.5 KVNE in Tyler, Texas.

“Optimizing Ministry” is Sam’s passion and every day begins for him with the image of that next person in line seeking help.  If we don’t reach out, who will?  It drives Sam to continue to optimize the gifts that God has provided and reach those that need hope! and  LinkedIn:

To inquire about Sam speaking at an event contact the Optimizing Ministry PR Team.