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An established executive in brand, marketing, and international leadership, Sam Smith was called to utilize the skills he developed in the secular business world and invest his talents in International Ministry.  Sam realized almost immediately the need for compassionate, yet professional, business acumen within Ministry leadership and coined the term “Optimizing Ministry”.  God has provided gifts to us all, and it is our job to optimize these gifts to make the biggest impact possible on those we seek to serve.

Since 2007, Sam has used this focus on “Optimizing Ministry” to achieve record results for services provided,  fundraising, and volunteer support as the CEO at Mercy Ships.  He was approached by Medical Ministry International ( and able to make an even larger impact on the poor as CEO.  “Optimizing Ministry” is not just a term, but has become an essential element in the DNA of the Medical Ministry International Team.  MMI has operated Programs in over 23 countries that utilize Health Centers, Residency Training Programs, and Project Teams to serve the poor using Jesus as their guide.


Sam is the author of When Love Heals a book based on the life changing services provided by Medical Ministry International.  An internationally recognized speaker, Sam has been approached to speak on the subject of “Optimizing Ministry” for the National Religious Broadcasters Association (NRB), NGO’s, Churches,  International Relief/Development Organizations, Governments, and the International Media.  He currently serves as the Vice Chairman of the Richard and Lucille DeWitt School of Nursing Advisory Board, and a Director on the Nelson Rusche School of Business Advisory Board at Stephen F. Austin State University in Nacogdoches, Texas.  Sam dedicates his time in these roles to help develop the individuals that will be in position to deal with the challenges facing the world’s poor in the future.  He has been married to his wife Jill since 1991 and is “Dad” to his daughter, Sheridan, and son Jensen.  Jill served for a decade in government relations with the international organization, 3M, before suspending her career to help raise their children.  Jill became active in ministry and currently serves as the Marketing and Community Relations Director for the 2013 NRB Christian Radio Station of the Year, 89.5 KVNE in Tyler, Texas.

“Optimizing Ministry” is Sam’s passion and everyday begins for him with the image of that next person in line seeking help.  It drives Sam to continue to optimize the gifts that God has provided. and  LinkedIn:

To inquire about Sam speaking at an event contact the Public Relations Team:

 Jason Jones Sam-Smith Public Relations
PR by the Book – Nashville, TN
(512)   720-2996